GRUPO CORTEFIEL WILL EXPAND TO CHINA WITH SCARVIC
ScarVic was created to promote international brand retailers to expand their businesses into China. ScarVic provides one-stop all-round services and co-investment availability to foreign retailers looking to break into the Chinese market.
The joint venture will allow Grupo Cortefiel to expand more readily and more quickly in a market as major as China and substantially increase the international business influence of a group which is already present in over 60 countries.
Grupo Cortefiel brands will mainly be sold in standalones and shop-in-shops located in shopping centres and department stores throughout China.
The growth of the middle class in China will soon transform the Asian giant into a market leader not only in the luxury sector but also in the fashion sector in general. Grupo Cortefiel's brands are adapting to this new Chinese fashion market and international luxury requirement with accessible prices for the new middle class.