14 Oct
women’secret and Russian Red together in an initiative to unite music and fashion
The music group Russian Red and women'secret will give five concerts in different countries. The first concert was held in July at one of the flagship stores in Madrid and was a great success.
women'secret offered a unique and private concert of Russian Red at the women’secret store in Antwerp. This initiative unites women'secret with the music world providing an opportunity for their followers to enjoy a live concert at their store located in the Stadsfeestzaal Shopping Center.
The guests were able to listen to Lourdes Hernández, singer of the group, who presented songs from their latest album "Fuerteventura".
women'secret will be offering concerts by the artist in their stores around the world, fans will be able to enjoy all the latest music by Russian Red in live sessions. "This project intends to enhance the international character of both women'secret and the band. We believe in the link of fashion with music. The values conveyed by Russian Red fit perfectly with "women'secret" feminine fashion for the contemporary woman”, explains Anna Aubert, director of marketing for the firm.
The event brought together bloggers, followers of the brand, and fans of Russian Red. All attendees had fun in the Shopping Night and enjoyed 25% discounts on all collections. In addition, women’secret gave away six looks chosen by Lourdes Hernandez.
