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Highlights

14 Dec

Expansion

WOMEN’SECRET OPENS A STORE IN PARIS

WOMEN’SECRET OPENS A STORE IN PARIS

Women’secret opens its fifth store in France on Rue de Passy in the fashionable 16th arrondissment

Grupo Cortefiel opens a new +200m2 Women’secret store in one of the most elegant districts in Paris, known as the Arrondissement de Passy. The new establishment is situated in an iconic Parisian building, where the brand’s latest trends can be found, including the Limited Edition, the most sophisticated men’s pyjamas, and collections designed especially for this time of year.

Women’secret continues its policy of expansion in France, which began in September with the debut of a flagship store in Lyon. This new opening familiarises customers with the store concept of Bohème + poétique: Boètique.

The latest Women’secret store is designed to ensure the shopping experience takes place within a universe where new values and sensations coexist, as perceived through the design of the space and the characteristics of the lingerie collections. New textures and shapes highlight the delicacy of the lingerie and transport customers to an atelier.

The store will officially open on 16 December and, to celebrate, a promotional campaign will last until 31 December.

Women’secret continues its expansion policy after having debuted in Cuba and India, in addition to new openings in Colombia and the Dominican Republic.