The arrival of the women'secret brand in the Euroasian country reinforces Grupo Cortefiel’s expansion strategy in the area, where the Group holds a presence of more than a 100 points of sale.
The lingerie brand has opened its first store in Baku, capital of Azerbaijan. This new establishment is located in Rashulza Street, one of the most commercial areas of the city, with 153 m2 of store surface.
This opening reaffirms the international expansion that the brand started in 2001 through the franchise model, a business formula of proved success and with great potential to introduce brands internationally.