The entrance of the Springfield brand reinforces Grupo Cortefiel’s expansion strategy in the Asia Pacific Region, where the Group is already present through a network of 70 stores.
The Springfield brand, opens its first store in Melbourne. The new store offers collections of Springfield man and woman, with a total sales surface of 152 m2, and is located in Waterfront, one of most modern and important shopping malls of the city.
The arrival of Springfield to Australia, takes place through the franchise model, a formula of success that continues impelling the growth of the brand at international level, reaching today a total of 200 franchises of Springfield throughout 33 countries.