The brands Cortefiel, Springfield and women' secret arrive to the city of Liberec, with the opening of three corners located in Tesco’s New Concept Department Store. This new store, denominated MY Liberec, will be launched next February 26th, and it will carry a mix of fashion, home furnishing and food.
"The stores will offer to the client a great variety of local and international brands, and will give us the opportunity to introduce our brands Cortefiel & Women´secret in the Czech Republic for the first time. The Springfield brand, already present in the area, will also be internationally reinforced with the launch of its lines designed for men and women in MYLiberec. For Grupo Cortefiel engaging a strategic alliance with one of the world’s biggest retailers represents the creation of a platform to implement our brands in new markets with a contemporary and modern atmosphere. We see this as a perfect integration of style and comfort between our brands and the MY department stores to enhance and improve the service to czech consumers". Alex Cara: Global Franchise Managing Director Grupo Cortefiel.
This year, Grupo Cortefiel will open 90 franchised stores globally. It has launched Springfield in Melbournen and will debut in Sydney in the spring. It has opened women'secret in Azerbaijan and wants to open another three stores in Egypt, taking its total there to 15. Cortefiel and Women's Secret will also open in Damascus, Syria, over the next couple of months.